Trust and ethics

There was a discussion about the future of journalism in Perm. “The true values and modern technologies” – that recipe of the surviving of the branch was suggested by experts.

The Developing Tendencies of the Modern Journalistic conference was held in Perm. External experts, journalists from Perm and students talked about trends, problems and the future.

As that kind of discussion had not been held in Perm for a long time and the experts board was very strong, over 150 people visited the conference. The experts were: Paddy Coulter from Oxford Global Media, Luke Sproule, a journalist from the BBC Northern Ireland, Anastasia Valyeeva, a teacher of data-journalistic from American University of Central Asia (Bishkek, Kyrgyzstan), and a contributing editor of Forbes Russia Yekaterina Kravchenko.

Paddy Coulter told the visitors about the term which appeared in the United Kingdom in the beginning of 2010s – “churnalism” – a kind of journalism when a correspondent doesn’t try to find an interesting event or check the fact using experts’ help or statistics. But he just works with press-releases or agency reports. According to the speaker’s opinion, this trend turns journalists into copywriters and influences people’s level of trust to the news.

Luke Sproule told the audience about the recently closed 200 newspapers in Great Britain. Part of them has moved to the Internet and some has ceased the existence. The last one couldn’t fight growing competition and a decreasing interest of readers. According to the words of L. Sproule the British school of journalism has a crisis for now and it cannot overtake modern trends. He thinks it should teach journalists to make podcasts and work with big data extending opportunities, but, Luke says, students have to study that themselves so far.

Paddy Coulter noticed that the government and business create funds for financing small local issues. Moreover, these media stay independent from the creators of the funds. Experts of Perm woefully nodded – there are no such funds in Russia and sponsors, as a rule, dictate their own political line to the media supported by them.

But despite financial and creative problems, as well as the competition with social networks, there are good news for the media. According to the recent researches (Paddy Coulter told about them) the average world level of trust to the information is 44% and this number is growing slowly compared with the previous years.

The results of the conference are the following: everyone has common problems and the ways to solve them are uncertain yet. Discussing them is very important so both Perm people and the experts were happy with of the results: nobody wanted to leave the venue after the end of the conference. of Business Class Vadim Skovorodin, Editor-in-Chief of Business Class newspaper, promised to hold another conference in 2020 and make it an annual tradition of the Perm media space.

The organizers of the conference The Developing Tendencies of the Modern Journalism: Working with Sources, New Technologies, Professional Ethics, which was held in Perm, were: Perm State University, Perm Public Chamber, Oxford-Perm Association and a newspaper Business Class.